Yesterday location-based social network Foursquare rolled out a substantial upgrade to its platform. Foursquare 3.0 includes improved discovery, recommendations, and rewards for its users.
Those rewards are aimed at loyal Foursquare users who check-in regularly at a particular venue. So to make it easier for the quarter of a million some-odd businesses that have claimed their venues to offer these rewards, Foursquare has just announced an update to its Merchant Platform.
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The update will make it easier to create campaigns and it is launching with several pre-set Specials, aimed at both attracting new customers and rewarding loyal ones.
These include Flash Specials – the first people who arrive after a certain time get a special discount; Friends Specials – check-in with three Foursquare friends, for example, to get a certain deal; Swarm Specials – check-in with a large group; Newbie Specials – deals for the first time you check-in; and of course, Mayor Specials.
The updated Merchant Platform – which will remain free – has also added some analytics, so that business owners can track the details about the frequency and time-of-day when Foursquare users check-in at their location, and so that they can track the performance of the various Specials they offer.
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