Google’s Mobile PlayBook: ‘The Busy Executive’s Guide To Winning With Mobile’

If your organization needs help figuring out what to do in mobile, Google wants to help you out in the form of a “playbook” for the industry.

Called The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile, Google’s guide offers tips on how your company can better take advantage of mobile. The book — which is actually a mobile website — starts by asking five “crucial mobile questions” it says every business executive should be asking today:

1. How does mobile change our value proposition?
2. How does mobile impact our digital destinations?
3. How is our organization adapting to mobile?
4. How should our marketing adapt to mobile?
5. How can we connect with our tablet audience?

The book dives into each topic individually, offering examples of things your business can do to succeed.

Co-written by Jason Spero, Google’s head of mobile sales and strategy, and Johanna Werther, Google’s Sr. Product Marketing Manager for Mobile Ads, the final section of the book provides readers with a 10-item checklist of action items. What are some of Google’s tips for success?

Build a mobile website. Once you have a mobile website, check the stats and optimize based on customer usage.
Run rich media HTML5 ads to extend your branding message to reach the mobile audience.
Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.

The Mobile Playbook looks best when read in landscape mode on — what else — a tablet. The book is also available in a smartphone-optimized version, as well as a downloaded PDF for reading offline.

Have you checked out Google’s Mobile Playbook? Let us know your thoughts in the comments.

Thumbnail image courtesy of iStockphoto, RonBailey

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