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Diamond Products Acquires Tech-Centric Sex Toy Maker Jimmyjane


Diamond Products, a pleasure product-centric holdings company, has announced the acquisition of Jimmyjane. The terms of the deal were not disclosed.

Jimmyjane sits right at the intersection of sex toys and technology, developing next-generation pleasure products like the Form 6 vibrator and the HelloTouch vibrating finger pads. Not only do these products integrate tech-inspired design practices, such as wireless charging and minimalism, but they get the job done.

Trust me.

Diamond Products, in conjunction with a NYC private equity firm Brookstone Partners, has also acquired Pipedream Products, another sex toy, lingerie, pleasure product comapny.

The two companies (Jimmyjane and Pipedream) will now work together to “bring pleasure to the people.”

Here’s the full press release:

Diamond Products, in conjunction with a New York private equity firm, has made its second acquisition in the adult pleasure products industry in less than a year. Diamond approached Jimmyjane, the award-winning lifestyle brand known for reimagining the industry through design and innovation, to capitalize on the growing premium Sexual Wellbeing market. Together as part of Diamond, Jimmyjane and Pipedream Products aim to shape the future of the category as the world’s leading manufacturer of pleasure products.

With knowledge and experience gained over the last decade, Jimmyjane creates exceptional products that wow and delight its customers around the world. More than just a coveted brand, Jimmyjane embodies the team’s passion for pushing the limits of design, quality and innovation. Award-winning designer Ethan Imboden founded the company in 2004 with the goal of bringing “Pleasure to the People” – and reshaping the sex products market along the way. He and his team leveraged unprecedented design, engineering and marketing to achieve their goal of making exceptional pleasure products broadly available – both in top “sex positive” retail environments, as well as through mainstream distribution. Today, Jimmyjane products are globally renowned for their exceptional performance, durability and design. The company is credited for its leading role in reorienting the global conversation around pleasure products, and has become known in the media as “the Apple of sex toys”.

Nick Orlandino, CEO of Diamond Products commented “Jimmyjane is an exceptionally rare brand. Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.”

Ethan Imboden, Founder and Chairman of Jimmyjane commented “We’re excited about this next step for Jimmyjane. Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing “Pleasure to the People” to an entirely different scale. Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”

This acquisition is a key facet of Diamond Products’ long-term growth strategy and offers the group a leadership position in the premium pleasure products market with one of the world’s best known specialty brands. Jimmyjane will continue to operate separately, maintaining its product development, creative, online, sales and day-to-day operations teams at its corporate headquarters in San Francisco.

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