Bounce’s London taxi app shows promise but needs more drivers and lower fares

With Uber, GetTaxi, Hailo, UbiCabs, Kabbee, Addison Lee and other services already offering Londoners the option of booking a car in just a few presses, the question of whether the capital needs another taxi booking app is a fair one. Bounce Cars thinks it does. Its unique selling point, the company’s spokesperson informed me, is that it’s the first service that allows drivers to set their own rates, and therefore compete for business. It’s also the first that allows London’s iconic black taxis to join and offer fixed-fare rides, rather than going by the meter. Somewhat dubiously, I agreed to…

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