Goodbye, 4oD: Channel 4 will relaunch its catch-up TV platform as All 4 in the UK next year

British television broadcaster Channel 4 will rebrand its on-demand television streaming service, 4oD, as “All 4″ early next year. The new name will also be used to launch a revamped service that splits content into three areas: On Demand, Now and On Soon. These three tabs will be displayed prominently at the top of each app or webpage, giving users faster access to Channel 4’s past programming, live channels and upcoming shows. On Demand, as the name suggests, will house all of Channel 4’s catch-up content. Although it will be primarily for TV shows, the broadcaster plans to bolster the…

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