There may well be rumors swirling of a $400 Apple wearable device on the horizon, but Asus today unveiled its first wearable device: the ZenWatch. Eschewing a circular design, Asus has clearly put time into making the ZenWatch more appealing than some of the other smartwatch efforts that we’ve seen so far. You even get a real leather strap.  On the tech side, the device has a 1.63-inch display and will pair with any phone running Android 4.3 or higher and the company says that it also serves “as a personal wellness manager in conjunction with the ASUS ZenUI Wellness app .
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