The BBC launches first ‘virtual’ radio station in a bid to reduce costs and improve audio quality

The BBC is experimenting with a ‘Virtual Local Radio‘ setup that will see four of its stations leveraging the same back-end infrastructure and equipment managed in a remote data centre. BBC Radio Northampton is the first ‘virtual’ radio station to begin broadcasting this way. The studios might look the same, with the usual play-out system and mixing desks, but all of the audio files are now stored, streamed, mixed and processed in a different location. The BBC says this should improve audio quality and the ability for stations to share content with one another. The BBC says this approach could “potentially” reduce…

This story continues at The Next Web

Read more : The BBC launches first ‘virtual’ radio station in a bid to reduce costs and improve audio quality