Samsung is turning into the Jimmy Kimmel of branding
For the second time in as many months, a widely circulated selfie has turned out to be a marketing ploy by Samsung. First, Ellen DeGeneres’ Oscars selfie was revealed to be orchestrated to promote the Galaxy Note. Now, Sports Business Journal reports that Red Sox slugger David Ortiz’s selfie with President Obama came just after Ortiz inked an endorsement deal with Samsung
Samsung Mobile also promoted the Obama-Ortiz selfie on Twitter:
Big Papi, Big Selfie. RT @DavidOrtiz What an honor! Thanks for the #selfie, @BarackObama pic.twitter.com/3I7ckLjquf
— Samsung Mobile US (@SamsungMobileUS) April 1, 2014 Read more…
More about Barack Obama, Samsung, and David Ortiz
Read more : Yep, David Ortiz’s Selfie With Obama Was a Samsung-Branded Stunt
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