Nike made a new World Cup ad. It’s really, really well done. But does it top 2010’s iconic spot? That we doubt.
The new spot, embedded above and produced by Wieden+Kennedy, focuses on Portugal’s Cristiano Ronaldo, Brazil’s Neymar Jr. and England’s Wayne Rooney. It shows each steeling himself for a big match and is centered around a premise of “Risk Everything” with the tagline, “Pressure shapes legends.”
The soundtrack, moody lighting and pace all add up to the typically excellent advertising fare we expect from Nike and the creative agency that coined “Just Do It.”
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