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Amazon’s Video Event: What to Expect



It’s a pretty sure bet that, starting today, Amazon will dive headfirst into the video hardware business. The online retailer is hosting a product launch event in New York City on Wednesday, starting at 11 a.m. ET, which promises to deliver an update on its “video business.”

The invite, which arrived late last week, is short on precious details, though it does include an image of a living room couch with a bowl of popcorn nearby. The message is clear: Amazon is going to talk about home video, but in what form?

Speculation has it that Amazon will finally unveil its own set-top box, something akin to Apple TV or Roku. It may even be a tiny dongle like Google’s Chromecast. While the inclusion of the Amazon Prime video streaming service — currently part of the $99/year Amazon Prime package — is obvious, the hardware may include some additional features that set it apart from other set-top players. Read more…

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