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When Facebook Sends Visitors to News Sites, They Tend Not to Stay

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Social media is great for finding unique content from sources you might not otherwise visit — but loyalty still matters in the news business. That’s according to new data from the Pew Research Journalism Project.

Readers who visit a publication’s homepage spend nearly three times as long on the site as those who visit via Facebook or a web search, according to Pew’s data

Those loyal homepage users visit more than four times as many pages on the site in a given month, and visit the site overall nearly three times as often

Pew Research Graph - Time spent on site

News consumers who visit a publication’s site by going to the homepage spend more time and read more stories than those who come via Facebook or an internet search

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