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What Men and Women Want — in a Phone



When it comes to smartphone purchases, men and women want the same thing: not too expensive, intuitive features and holds a charge like a champ.

However, there are subtle differences between men and women’s preferences in a new phone. According to a new Nielsen survey conducted in more than 58 countries, female respondents cared more about price, contract terms and camera capabilities; men gravitated toward attributes such as operating system, screen size and processor speed.

The following chart, created by Statista, breaks down the male-female digital divide for mobile phone purchases. Read more…

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