Skip to content

Twitter Expands Social TV Efforts With 2 Acquisitions



Twitter just went on a small buying binge to bolster its social TV efforts outside the United States.

The social networking company acquired Mesagraph, a French startup, and SecondSync, a UK startup, both of which track social TV analytics. Terms of the deals were not immediately disclosed.

Both startups noted in blog posts that their teams will help advertisers and broadcasters take advantage of conversations around television content on Twitter.

“As part of Twitter, we will be working closely with TV networks, agencies, advertisers, producers and integrators to help those partners make the most out of Twitter,” the Mesagraph team wrote in a blog post Read more…

More about Twitter, Acquisitions, Social Tv, Business, and Startups

Read more : Twitter Expands Social TV Efforts With 2 Acquisitions

Posted in Business, Startups, Web.

Tagged with , , , , , , , , , , .

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK

or, reply to this post via trackback.