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The Stats Confirm: Samsung’s Oscar Night Blitz Worked

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Samsung’s estimated $20 million Oscars campaign was a hit, according to researcher Visible Measures — and that’s not even taking Ellen DeGeneres’ now-famous selfie into account.

The researcher found that in the almost-three-day period since Samsung’s “Amazing Things Happen” aired during the Academy Awards, the videos in that campaign were viewed or referenced on social media 222,681 times (its “true reach”). This figure takes into account video views, earned media (like press coverage) and paid media (ads). In addition, the campaign received 489 tweets and 13,953 Facebook interactions (likes, shares, comments.) Read more…

More about Samsung, Oscars, Ellen Degeneres, Business, and Advertising

Read more : The Stats Confirm: Samsung’s Oscar Night Blitz Worked

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