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Surprise! 12 Musicians Who Ignore Traditional Publicity



Kid Cudi, the rapper best known for his hit song “Pursuit of Happiness,” has pulled a BeyoncĂ©. On Feb. 24, he released a surprise album, titled Satellite Flight: The Journey to Mother Moon, not too unlike a certain diva who released her self-titled work in December 2013.

When most musicians are prepping to release new material, they latch onto any publicity they can get. Music videos, elaborate announcements and tour dates are just a few of many ways artists try to get the word out.

But to be an artist is to be unconventional, and plenty of musicians choose to take more circuitous tracks for promotion. BeyoncĂ© isn’t the only artist to surprise release an album, and she won’t be the last. Read more…

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