Starbucks Mugs From Japan Are Grande Illusions

These Starbucks mugs from Japanese design firm nendo might give you a jolt.

The company has applied its expertise to the lowly coffee mug, and the result is a representation of nendo’s “glass half full” philosophy. That is, if you flip one of these empty mugs over, it will still look like it’s filled with a caramel macchiato, latte or Americano. The mugs are sold in Starbucks retail stores in Japan, but there’s no word whether the design is heading elsewhere.

See some of nendo’s other work here:

More about Marketing, Starbucks, Design, Business, and Travel Leisure

Read more : Starbucks Mugs From Japan Are Grande Illusions