Snoop Dogg to SXSW Haters: ‘Big Artists Were Small Once Upon a Time’

AUSTIN, Texas — Like bees to honey, cameras swarmed 42-year-old rapper Snoop Dogg when he walked into Airbnb’s pop-up venue for SXSW on Tuesday. The veteran artist watched as people around him sipped on the event’s special drink — gin and juice — a cocktail that he rapped about in his 1994 hit single of the same name.

The song is still remembered 20 years later, which is something any new musician or band can only dream of. But SXSW, which was originally designed to showcase independent artists, can surely help them take that first step into similar stardom — right?

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