Report: Motorola’s share of UK smartphone sales climbs to 6% from ‘almost nothing’ in 6 months

According to data from a Kantar Worldpanel ComTech report for the three months to February 2014, Motorola’s budget Moto G device has helped boost the company from “almost nothing” to account for 6 percent of British smartphone sales in just six months. The Moto G was launched in November last year. Dominic Sunnebo, the strategic insight director at Kantar, comments: “It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3 percent share, and Xiaomi in China with 18.5 percent.” The report notes that almost half of…

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