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Oscars by the Numbers: How Ellen’s Selfie Tweet Spread Like Wildfire

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Like the rest of us, the folks working at Twitter can’t get over how quickly Ellen Degeneres’ multi-celebrity selfie moved across the web Sunday during the 86th Academy Awards

On Tuesday, Twitter’s Michael Fleischman, head of media science, offered deeper insight into the social media activity spawned from the Oscars. The ceremony attracted billions of impressions from Sunday at 5 p.m. ET to Monday at 5 a.m. ET, he revealed.

“Tweets about the Oscars were viewed over 3.3 billion times worldwide,” Fleischman wrote

Drilling down, Fleischman discovered that 5.5 million people sent 19.1 million tweets, and 37 million people viewed them on Twitter.com as well as Twitter mobile and desktop. “That’s nearly as many as the 43 million people who watched the show,” he noted Read more…

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