Most Marketers Have Yet to Embrace Twitter Advertising

More than 90% of Twitter’s revenue comes from advertising and promoted accounts, especially via mobile, but studies show that the social network is struggling to attract marketers

Only 23% of marketers said they use Twitter’s ad platform, according to a recent report from social-media analytics company Socialbakers on the state of social advertising. Compare that to Facebook, which a whopping 92% of marketers said they use. That’s quite a difference — but not too surprising, considering that Twitter ads are only available in a limited number of regions around the world.

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