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March Madness: When Studying Doesn’t Stand a Chance



The first two days of March Madness always fall on a Thursday and Friday, setting up fierce competition for attention spans in classrooms across America.

In one corner: the pursuit of knowledge and deeper understanding. In the other corner: College hoops’ ultimate tournament and two of the greatest days in all of sports.

School doesn’t stand a chance.

SEE ALSO: Do Yourself a Favor: Ditch the March Madness Bracket

Thanks to streaming video and mobile devices, it’s easier than ever for sneaky kids to watch hoops instead of their teachers. In fact, Turner Sports PR tells us usage of its March Madness Live app via mobile devices this year is up 87% over the same point in the tournament last year. We’re sure plenty of that uptick is coming from folks who have more quote-unquote “important” things to do. Read more…

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