Give a man a cupcake and he is happy for a day. But show a man where he can get his cupcakes, and he is happy for life. Magnolia Bakery is one of those iconic New York establishments that needs no introduction. But fame from a cameo on Sex and the City and word-of-mouth buzz around the brick-and-mortar cupcakery isn’t enough to stay on top in an ever-more-digital world. Magnolia is bridging the online and offline experience and making commerce seamless, leveraging mobile devices and location information. Nearly 6 in 10 American adults are smartphone owners, and smartphones have become integral to the shopping experience — by 2015, Read more…
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Read more : Magnolia Bakery Taps MasterCard to Grow Digital Footprint
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