Lotame Acquires Mobile Ad Targeting Startup AdMobius

Data management platform Lotame just announced that it’s acquiring startup AdMobius. AdMobius was founded by three alums for Apple’s iAd program and from Quattro Wireless, the company that Apple acquired to build iAd. I first wrote about it back in 2012 — the company said it aggregated data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to… Read More