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Lively App Brings Back Your Favorite SXSW Music Performances

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AUSTIN, Texas — Every year, hundreds of bands play live shows at South By Southwest. The music is good and memorable though when the conference is over, memories are pretty much all we have left. This year, however, might be a little different. Lively, a multi-platform, music app, plans on recording more than 100 performances (video and audio) and then offering them for in-app playback after the show

Launched last year, Lively has had something of a slow burn. Catering to live-music fans who are willing to pay to hear and see their favorite performances on iOS, Windows and Android devices, the app has roughly 20,000 users. Read more…

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