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Internet Balks at Supposed New Style Trend: ‘#normcore’



You may have noticed a new hashtag invading the internet this week: #normcore. It has everyone dusting off their stonewashed jeans and athletic socks and hopping on the bandwagon.

But just what is normcore exactly? In short: it’s a trend of young urbanites dressing like bland ’90s-era dads. Articles of clothing involved include athletic shorts, New Balance sneakers and fleece zip-ups. Basically, anything that will allow you to stand out by looking anonymous.

As New York magazine’s The Cut said in its trend-spotting piece on Wednesday:

Normcore is fashion for those who want to look like everyone else. Mall clothes. Jerry Seinfeld clothes:

— The Cut (@TheCut) February 26, 2014 Read more…

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