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How ‘The Walking Dead’ Finale Lost to Kids’ Choice Awards on Twitter

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It’s normal to see head trauma — decapitations included — inflicted on zombies on The Walking Dead, but when was the last time you saw someone lose a head on Nickelodeon?

Well, if you watched the Kids’ Choice Awards on Saturday, you maybe have been shocked to see magician David Blaine become headless in front of an audience of confused children and parents as actor Andy Samberg screamed in horror into a microphone.

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That TV moment, as well as Nick’s strong social media strategy going into the ceremony, helped the Kids’ Choice Awards rank No. 1 on Nielsen‘s weekly Twitter TV Ratings. Read more…

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Read more : How ‘The Walking Dead’ Finale Lost to Kids’ Choice Awards on Twitter

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