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How Sevenly Became America’s Most Social Small Business



This month, Mashable announced Sevenly as the winner of America’s Most Social Small Business. The three-year-old social good apparel company has gone from a closet office with four employees to a 33-person operation that’s raised more than $3 million for charities around the world. Read on to learn how Sevenly harnessed the power of social media to change the way people think about — and wear — charity.

Sevenly co-founder Aaron Chavez isn’t your typical entrepreneur.

At the age of 17, Chavez paid for part of his junior college by creating a social media consulting business — one that eventually paid him a six-figure salary. (To put that feat into context, convincing a small business owner in 2010 — when Twitter was more of a buzzword than a ubiquitous marketing tool — that they should pay a teenager to tell them how to use a website was, at best, a tough sell and, at worst, a Sisyphean task.) Read more…

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