Video ads will come to your Facebook news feed “over the next few months,” the company announced on Thursday.
In a blog post, the company wrote that its 15-second Premium Video Ads are rolling out with an unnamed “select group of advertisers.” The ads will auto-play, but are soundless unless you click on them. Facebook will sell and measure the ads “in a way that’s similar to how advertisers already buy and measure ads on TV,” according to the post from Facebook, which is based on Targeted Gross Rating Points to reach a specific audience over a short period of time
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Read more : Facebook Says Video Ads to Hit News Feed ‘Over the Next Few Months’
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