Facebook Says Video Ads to Hit News Feed ‘Over the Next Few Months’

Video ads will come to your Facebook news feed “over the next few months,” the company announced on Thursday.

In a blog post, the company wrote that its 15-second Premium Video Ads are rolling out with an unnamed “select group of advertisers.” The ads will auto-play, but are soundless unless you click on them. Facebook will sell and measure the ads “in a way that’s similar to how advertisers already buy and measure ads on TV,” according to the post from Facebook, which is based on Targeted Gross Rating Points to reach a specific audience over a short period of time

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