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Business Is More than Fun and Games for GoldieBlox

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As an engineering student at Stanford, Debbie Sterling couldn’t understand why there weren’t more women in her classes — or in the engineering industry overall. So she decided to do something about it and created GoldieBlox, a line of products that pairs books with construction sets, allowing girls to build alongside Goldie, a confident, curious and accessible role model, in order to create machines that solve problems and help people.

The concept caught on, and in 2013, Debbie’s company went from Kickstarter success story to the shelves of Toys “R” Us and other retailers, thanks partly to a controversial parody of the Beastie Boys jam “Girls” and an Intuit-funded commercial that aired during the Super Bowl. Now GoldieBlox is leading the charge to turn a new generation of girls into engineers. If Debbie has her way, girls will be building the future — literally. Read more…

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