Brands’ Organic Facebook Reach Has Plummeted Since October

Facebook appears to be sending brands a clear message: The free lunch is over.

The average reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of 50% since October, according to a study this week from Ogilvy based on 106 Facebook pages it has admin access to for brands around the world.

The decline is particularly striking for Facebook pages with more than 500,000 Likes. These larger brand pages saw their organic reach halved to just 2% in February. The study suggests organic reach for big and small brands will likely hit zero in the future, based on current trends as well as conversations with “Facebook sources.” Read more…

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