Skip to content

Branded Rain: the Hottest Fake Thing in Marketing



Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top notes of fine Corinthian leather? It’s no freak of nature. It’s Brand Drops.

It’s not real – well, not today, anyway –- but Publicis Seattle has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”

The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more…

More about Marketing and Business

Read more : Branded Rain: the Hottest Fake Thing in Marketing

Posted in Business, Web.

Tagged with , , , , , , , , .

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK

or, reply to this post via trackback.