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Axe Ad Continues Campaign for World Peace



Gone are the days of average Joes being chased by droves of gorgeous women in Axe commercials. These days, the men’s grooming brand is in the mood for something more sophisticated, with a touch of social good.

Axe is promoting its “Peace” line of products with that venerable slogan from the 1960s — make love, not war. The brand’s latest ad is a continuation of a 60-second Super Bowl commercial that featured stereotypical war-like scenarios from around the world — all of which turn out to be loving gestures from men to their women

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