Introducing a radical new pricing model to an existing business is not for the faint-hearted. Just ask veteran German taxi app startup, mytaxi, which last January was preparing to shift into a new gear by switching from a fixed fee to marketplace model pricing in its home market of Germany. Read More
Read more : After Initial Driver Mistrust, mytaxi’s New Marketplace Model Delivers 91% Job Acceptance Rate, Up From 85%
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