The story of advertising online in the last year has significantly also been a story about the rise of ad tech — ways of serving users more relevant ads, and ways of monitoring how users have responded to them. Unsurprisingly, this has also translated into a big rise in tracking technology: Adblock Plus, the popular German-based open source project that creates browser extensions and an Android… Read More
Read more : Adblock Plus Now Blocks 8,600 Tracking Filters As Ad Tech Explodes
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