It would be a stretch to call the Nintendo Wii U a failure. Between its launch in November 2012 and the end of 2013, the console had sold only 5.83 million units. In contrast, the PlayStation 4 sold 4.2 million units in one-fourth that amount of time.
Pundits have called Nintendo dead in the water, but the beloved brand has pulled a rabbit out of its hat in bad times before — and it could do it again.
Nintendo has never been afraid of testing new waters. It started out as a company for playing cards and non-digital games more than a century ago, and you’d be surprised at all the things its management has tried since. Now, Nintendo President Satoru Iwata has halved his salary and promised a new direction for the company, with plans for a new console, licensing iconic characters to partners, bringing those characters to phones and tablets, and an emphasis on fitness and “quality of life.” Read more…
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Read more : 3 Times Nintendo Brought Itself Back From The Brink
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