Yahoo Gemini Unites Mobile Search and Native Advertising

Yahoo is blurring the line between its native and mobile-search advertising.

The company on Wednesday announced Yahoo Gemini, a new platform that combines mobile search and native advertising into a single marketplace.

“With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising,” Yahoo wrote in a Tumblr post. “By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.” Read more…

More about Yahoo, Mobile Search, Digital Advertising, Business, and Advertising

Read more : Yahoo Gemini Unites Mobile Search and Native Advertising