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Will WhatsApp Reach 1 Billion Users Faster Than Facebook Did?

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It appears that the billion-user club is about to get a new member

Facebook announced the acquisition of messaging app WhatsApp on Wednesday, a deal worth up to $19 billion in cash and stock that puts serious muscle behind Facebook’s international reach.

In a call with investors to outline the acquisition, Facebook CEO Mark Zuckerberg and WhatsApp CEO Jan Koum hinted multiple times that they expect WhatsApp to become a billion-user platform, a milestone that Facebook eclipsed less than 18 months ago

“WhatsApp is the only widely used app we’ve ever seen that has more engagement and a higher percent of people using it daily than Facebook itself,” Zuckerberg said on the acquisition call Wednesday, noting that WhatsApp has doubled in size over the past year. “Based on our experience of building global services with strong growth and engagement, we believe WhatsApp is on a path to reach over one billion people in the next few years.” Read more…

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