Skip to content

Why the ‘Candy Crush’ IPO Isn’t as Crazy as You Think



Though only mentioned twice in King’s 108,000-word filing with the SEC, there’s one name that haunts the prospect of the company’s IPO: Zynga.

As soon as King’s filing hit, journalists and analysts were angling to draw a comparison with the maker of FarmVille, whose fortunes had reversed dramatically since Zynga went public in late 2011

Zynga provides a reasonable parallel with King. In addition to being one of a handful of recognizable names in the mobile gaming segment, the company had pursued a similar mission: To create an assembly line of hit games. Read more…

More about Gaming, King, Zynga, Ipos, and Business

Read more : Why the ‘Candy Crush’ IPO Isn’t as Crazy as You Think

Posted in Business, Web.

Tagged with , , , , , , , , , .

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Some HTML is OK

or, reply to this post via trackback.