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Why Small Businesses Need to Think More Like Good Neighbors

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Small business owners can sometimes feel like it’s a dog-eat-dog world out there. If you fall behind, even for a moment, a more tech-savvy business with greater resources could swoop in and take your customers. But competition among businesses doesn’t always have to mean war. Instead of viewing other companies only as competitors, entrepreneur Jay Bernstein thinks business owners should look at them as potential collaborators.

“Collaboration is vital to every business,” said Bernstein, founder and CEO of B2B social networking platform WinWin. “There are so many opportunities out there for businesses to work together to exchange ideas and increase purchasing power.” Read more…

More about Collaboration, Small Business, B2b, Theory, and Competition

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