According to the hotel booking site Getaroom.com, and hospitality reputation management company ReviewPro, Millennials/Gen Y rely on user-generated peer reviews to help make their travel booking decisions much more than older generations.
They also explained the reasons and motivations behind that behavioral trend with Skift.
Since launching in 2009, Getaroom has amassed over 90,000 hotel listings, with about 60-65% of those located in North America. CEO/founder, Bob Diener, who also co-founded Hotels.com in the 1990s,
“Millennials are a major demographic for us, it’s the fast growing percentage that we see,” says Diener. “That’s why we have a lot of unique, independent, boutique hotels that people have never heard of. And catering to this demographic is great because they’re more amenable to trying a new hotel. That just makes things a lot more fun, adventurous and interesting.” Read more…
Read more : Why Online Reviews Matter to Millennial Travelers
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