Why Klout Had to Change — and Why You Shouldn’t Count It Out

When was the last time you checked your Klout score? And more importantly, did you really care about it?

The answer to that question could help explain why, late last week, Klout gave itself a whole new business model. Now it won’t just measure your score and offer dubious perks, it will also provide you with a stream of content you’ll most likely to want to share, actively boosting your score. It went from playing the referee to playing the coach

During a conversation with Mashable, Klout founder and CEO Joe Fernandez insisted that the new service change is “not a pivot” — rather, it is a response to the most common question he had been asked by users for five years: How can I boost my Klout score? “We always knew the Klout score was the foundation,” Fernandez says. “We think of this as extending our value proposition.” Read more…

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