Samsung Gear Fit: The Most Promising Wrist Wearable to Date

At Mobile World Congress 2014, Samsung didn’t just double-down on its investment in wrist wearables, it tripled-down, with the unveiling of the Gear 2, Gear 2 Neo and Gear Fit

Of the three products, the Gear Fit is the most interesting — not just in terms of its design — but in terms of its positioning and functionality. With the right marketing and the right set of features, the Gear Fit could be the type of of mass-market wearable Samsung needs to wash away the taste of the Galaxy Gear.

State of the Gear Family

Samsung dropped the “Galaxy” moniker from its wearable line — ostensibly because it wants to keep “Galaxy” focused on tablets and smartphones. The name change isn’t the only strategic shift. Read more…

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