Molson’s Sochi Beer Fridge Only Opens for Canadians

Who needs an Olympic medal when you’ve got free beer, eh?

Thanks to a “beer fridge,” the Canadian Olympic House in Sochi is where the party’s at. The alcohol vending machine, created by Molson Canadian, only opens by scanning a Canadian passport

Spotted! The beer fridge in Canada Olympic House in #Sochi #wearewinter pic.twitter.com/E3hMUTtQRt

— Molson Canadian (@Molson_Canadian) February 9, 2014

If there’s ever been a winning strategy to increase immigration to Canada, this is it

The beer fridge isn’t a new concept though. Molson Canadian revealed their ingenious kegerator last summer in Europe Read more…

More about Beer, Canada, Business, Advertising, and Pics

Read more : Molson’s Sochi Beer Fridge Only Opens for Canadians