Magic IKEA Billboard Uses the Power of RGB

How do you best maximize a small space? It’s a conundrum that drives many consumers to IKEA — and one that the brand struggles with itself when it comes to billboard ads

As the video above shows, though, IKEA has hit upon a low-tech solution to that problem: RGB (a.k.a. red, green and blue). This billboard in Sweden shows three different messages depending on which bulb is lighting it up

The messages cleverly underscore the idea. “Do it like this billboard,” reads one message, which is followed by the following two: “Make good use of your space” and “with small-space solutions from IKEA.” Read more…

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