LinkedIn expanded its publishing platform on Wednesday to allow all users the opportunity to write and share longform posts to their LinkedIn profile
The network has long offered this publishing power to a hand-selected group of industry leaders, known as LinkedIn Influencers, but now all of the platform’s members can publish work to their profile. The influencer posts do well, says LinkedIn’s Head of Content Products Ryan Roslansky, generating nearly 31,000 views and more than 80 comments on average
The success of Influencer posts encouraged LinkedIn to extend the tool to the rest of the company’s 277 million monthly active users. Read more…
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