LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth.

Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes

Social media is even more important to “hyper growth” companies, or those that self-reported “significant” year over year revenue growth. Of the hyper growth companies surveyed (about 16% of the entire group), 91% said social media helped “increase awareness” of their brand, while 82% said it helped them generate “new leads.” Nearly three quarters of the hyper growth companies increased their social media budgets last year Read more…

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