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Just in From Germany: An Ode to a Sexy Supermarket



Facebook isn’t the only company afraid of being perceived as uncool

Edeka, the largest supermarket chain in Germany, apparently has the same worry. In an attempt to update its image, Edeka enlisted Berlin-based artist Friedrich Liechtenstein to appear in an ad. Liechtenstein rises to the occasion, singing “super sexy, super easy, super cool” as he dances through the aisles

In the three-minute clip, Liechtenstein appears everywhere — in a couple’s bed, at an old ladies’ tea party and at a children’s birthday party. All the while, he’s singing the synth-heavy “Supergeil,” the title of which may be translated from German as “super-horny” or “super-hot” or just “super-good.” (The tune isn’t new; the Soundcloud of the song dates back to 2012.) Read more…

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