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Jason Collins Jerseys Are the Hottest Fashion Statement in Sports

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Jason Collins of the NBA’s Brooklyn Nets made history on Sunday by becoming the first openly gay athlete to play in any of the four major American pro sports

Collins totaled just one rebound, two fouls and zero points in his four minutes of play. But his jersey — number 98, which has a particularly significant connotation — is outselling LeBron James, Kevin Durant and the rest of the NBA‘s biggest superstars.

Fanatics, the Internet’s largest sports merchandise retailer, sold more Collins’ Nets jerseys than any other NBA-related item (covering everything from Blake Griffin jerseys, to Miami Heat T-shirts, to NBA coffee mugs) on Wednesday, a company rep told Mashable on Thursday. Read more…

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