Google on Friday announced it purchased spider.io, a 3-year-old company that will provide ad fraud-fighting technology to the search giant.
“Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts,” Neal Mohan, vice president of display advertising at Google, wrote in a blog post. Mohan added that Google hoped to improve its ad metrics over time to give advertisers a clearer assessment of how their campaigns are doing
Google didn’t disclose terms of the deal. Given Spider.io’s size — the company has just seven employees — it’s more of an aqui-hire. Read more…
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Read more : Google Buys Spider.io to Fight Ad Fraud
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