In January, a 1981 Lego ad made the rounds on Reddit and social media. For some, the ad illustrated how ads back then adhered less stringently to gender roles.
The story behind the ad is even more compelling. It’s not only the brainchild of a female creative director, but the model herself is also a living embodiment of female empowerment. That little girl grew up to be Rachel Giordano, a now-37-year-old naturopathic (i.e., alternate medicine) doctor in Seattle.
As recounted in the Women You Should Know blog, Lori Day, an educational psychologist, consultant and parenting coach, tracked down Giordano through the magic of Facebook. A friend of a friend knew Giordano, and Day asked Giordano to pose for the picture (below) with Lego’s Heartlake City TV news van. Read more…
More about Advertising, Lego, Toys, Business, and Family Parenting
Read more : Found: Girl in 1981 Lego Ad Is Now an Alt-Medicine Doctor in Seattle
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